Our second collaboration with CFP des Riverains for the launch of the new PISC Program.
We created a video to reach out to future students.
Structured production for maximum impact
The campaign was shot over two intensive days of filming, covering all the narrative and aesthetic requirements of the project:
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Day 1: Images (B-roll) –
Capturing images of the atmosphere and insert shots in the establishment.
This image bank is essential for illustrating the dynamism of the computer program. -
Day 2: Explanatory segments –
Filming of interview segments with staff and teachers. A human approach to explaining the benefits of concurrent enrollment and reassuring future students.
From long format to “Snack Content”
In the digital landscape of 2026, a single video is no longer enough. That's why Burny Media delivered this project in several strategic formats:
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The main video (16×9):
A standard format for the website and presentation. -
The vertical “Hook” format (Shorts/Stories):
We have produced a short version specially adapted for TikTok, Instagram and Facebook..
These vertical formats are optimized to capture attention from the very first seconds of the “Hook” and generate engagement with a younger, more mobile audience.
A turnkey solution: Production, filming, and editing
From planning the two days of filming to exporting the various broadcast formats, Burny Media ensured consistency with the visual identity that was provided.
The result? A modern campaign that showcases the PISC while adapting to current habits.
The result? A modern campaign that showcases the PISC while adapting to current habits.
Do you have something to promote?
Whether it's for an institutional video or a social media campaign, trust Burny media's expertise.
Check out our portfolio of projects to discover the scope of our creations.
Contact Us to discuss your next video production project!
Contact Us to discuss your next video production project!