Burny media collaborated with the TikTok team to produce a major digital event. This project required hybrid logistics, combining remote content capture and live production to provide a seamless experience for the global community of TikTok filter creators.
Remote capture: Flexibility in the service of quality
The first phase of the project involved pre-capturing discussions and expertise from various contributors. To do this, we orchestrated remote interview recordings.
Thanks to our high-fidelity capture protocols, we were able to provide the TikTok editing team with professional-quality video and audio sources, despite the geographical distance between participants.
Post-production and assembly
Once the segments were completed by the TikTok team, Burny media took over for the crucial final assembly stage. We merged the recorded sessions, graphics, and transitions to create consistent and dynamic content that reflected TikTok's energetic brand image.
The “Faux Direct”:
A controlled broadcast
The highlight of the project was the live broadcast of the pre-recorded video. This technique, known as “simulive,” ensures flawless technical broadcasting while maintaining the engagement and interaction of a live event. We managed the streaming feed so that the community could discover the content simultaneously around the world.
Expertise deployed:
Remote video recording
Video editing and post-production
Live streaming management
International technical coordination
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